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Mortgage strategy • Refinancing

Stop paying the loyalty tax

Your lender counts on you going quiet after settlement. Within 18 months, the same bank will offer sharper rates to new borrowers than to loyal ones. Here’s how we flip the leverage back to you.

Portrait of Amelia Hart

Amelia Hart

Senior Lending Strategist, NewGen Finance Brokers

Updated 17 Nov 2025

Australian apartment tower at sunrise
Your loyalty is worth money to your bank. We convert it into rate cuts, credits and better structures.

Why the loyalty tax exists

Lenders price aggressively to win new customers while assuming existing clients will stay put. This creates a silent tax: borrowers on revert rates that are 0.40%–1.00% higher than the market, even if their risk profile improved. The fix is not yelling at your bank — it’s showing them competing term sheets.

If you have not repriced your loan in the past 12 months, you are almost certainly subsidising new borrowers. It takes one phone call to start reversing it.

Three moves to make banks chase you

  1. Collect the proof. Download the last six months of repayments plus the original loan offer. Lenders need evidence that you have been a model borrower.
  2. Benchmark at least three alternatives. We pull live pricing from majors, mutuals and wholesale funders. Each quote includes comparison rate, cashbacks, discharge fees and break-even month.
  3. Give your current lender one shot. We table the best offer and a deadline. If they match it, great. If not, we already have valuation slots booked with the challenger lender.

Signals that trigger instant repricing

Even before a refinance, there are data points that make retention teams move quickly:

  • LVR now sits under 80% thanks to capital growth or extra repayments.
  • Income increased or stabilised (e.g. probation finished, business BAS trending higher).
  • Multiple products with the bank (cards, offset, business facilities) that they risk losing.

We package that narrative plus the competing offers and escalate it beyond call-centre level.

Next step

Email your latest lender statements to info@newgenfinancebrokers.com or call 0451 414 800. We’ll run the loyalty-tax audit, show you where you stand, and either reprice the current loan or refinance you into a better structure.